MiresBall

I have visited MiresBall in the past, but am always getting new information about their company or projects that is fresh and exciting. Though they work on "bigger" client projects they still have room for creativity. Our small class was led into a conference room filled with magnet boards and a few sample projects. Elisha Lutz, Director of Marketing led the chat as she discussed her previous work experience that led to the position she has today. Since the course is about the business of design, we talked about the effort put in when working with a client and the type of problem solving that needs to occur.

She discussed a recent project-the rebranding for The Brigantine and Miguel's Cantina, a family owned and operated set of restaurants that are all around San Diego. They initially were scoping out different firms and found they had "clicked" with MiresBall. Brigantine wanted a website originally, and knew they needed some sort of updated graphic presence but weren't sure what they needed. Miresball went back and forth negotiating prices regarding the amount of work that was going to be done, and created a solution that was current and applicable to their restaurants now, and easily adjustable-should their business expand. Elisha mentioned that it is hard to track how successful a brand refresh is, regardless of what company it is for. The one metric they have is checking out how reservations have increased or decreased since the refresh. MiresBall also comes up with a plan on how to release all of these items-new menu design, employee uniforms, outside signage, website, etc. so it isn't an overwhelming or overnight change.