Wednesday, September 3

Background: Graphic Designer with 2-3 years experience working in a professional design studio. Previously a staff/band photographer for The Daily Aztec. Employed at various clothing stores since 2008, and currently a Specialist at Apple.

I am a graphic designer, but also have a strong interest and have some experience with planning events-parties, bridal showers, weddings, and galas. I enjoy creating signage and e-vites for friends, helping create centerpieces, creating favors for guests, etc. I also love gift wrap, I make a lot of handmade cards for birthdays, and love hand lettering. I try to stay on top of (design/fashion/makeup/decor) trends since I work at Apple and help a lot of really hip customers, and spend a lot of time looking through Pinterest and other social media sites.

Objective: To create a logo, business cards, and stationary that can be applied to a website and/or social media outlets. I have used a logo in the past, but am more interested in creating a new mark.

Desired outcome: Would like to be able to use my created pieces to network and create a functioning website that displays my work.


Target Audience: I am doing this for myself since I have lacked a solid site and brand since I have started designing. Would like to use these cards or information for friends to hand out to potentially gain freelance positions or help with event designing.

Keywords: Vibrant, colorful, hand lettered, folk, fresh, bold, fun.


This is my current logo. I had gone through a few rough sketches and Candice's husband Rafael helped sketch over my illustration to create this version. I may try to update it or scrap it, but love that it was a collaboration with an artist I highly admire.